AH Web Designs | Web Site Optimization Services

The implementation of Site Optimization involves a variety of techniques that are applied to the HTML coding of each page on a web site, aimed at getting greater and more specific attention from search engines like Google.com. This is a very important aspect of web site design that helps people who are searching the web to find your web site. Many web site designers neglect this aspect of building pages and thus, there are many companies offering this service to existing web site owners for hundreds of dollars per web page -- I know because I've been sought out and hired by them.

AH Web Designs includes these complex coding techniques in every single web page produced, at no additional cost.

You can view the HTML coding of any web page by clicking on the View menu in your web browser and selecting Source ... a new page will open revealing all the HTML coding for that page.

1. The first thing you should notice, at the top of the page and a few rows down, will be the Title Tag which looks like this:

This tag should contain an appropriate title that describes the content of that particular page; search engines place very high priority on these tags. If you don't see this tag appearing in the source code, don't be too surprised ... many sites miss this or have a meaningless title applied, like "web page."

2. Below that should be seen a variety of Meta Tags which look like this:

These tags provide specific data for search engines and may include such information as the site description or statement that appears in search engine results just below the address or title of your web site listing, keywords that may be used to call your site up, and much more. More than 90% of the web sites I view do not have these tags; many designers claim that they are not useful ... however, without them, search engines will not be availed of all this powerful information about your site!

3. Next in line of importance is the actual content of the page. Search engines "read" that content and list sites accordingly. If there are many grammatical errors or misspelled words, that page will not be listed properly ... worse still, if the content is presented in the form of an image (or in the form of a Flash-designed page) rather than HTML text, that page will not be recognized by search engines at all.

4. Another important issue is the proper use of Image Tags, which look like this:

These tags should contain width and height attributes or the page will take much longer to load into a browser. They should also contain an alt attribute which will speak to search engines and, if a viewer has images turned off in their browser preferences, the information contained in the alt tag will be displayed, giving them an idea of what the image reveals.

5. There are many other techniques which may be applied as well, such as having your web designer create an ror.xml document which reveals all web site elements and content to all search engines ... creating images that appear as clean and crisp as possible while being treated and compressed properly for fast loading-time on a web page ... creating textual links to every page on your site -- at the bottom of every page on your site -- for search engines to see (search engines do not recognize graphic image links) ... having a special page on your site called a site map that links to every page on your site ... I could go on, but you get the point.

Since most people find what they are looking for on the web by using search engines, these techniques are crucial to creating a successful presence on the web. Without them, your web site will never be discovered by anyone performing searches for your products or services on the web. Why sell yourself short? If you have a web site or if you are planning on building a site, make sure your web designer is incorporating all Site Optimization Techniques properly.

If you have any questions about any of these details, please feel free to ask them ... just send Alan an email message -- you'll get your answers in less than 24 hours.

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